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Shanghaitex 2009 Exhibit ReportPress

30/Jul/2009

At Shanghaitex 2009 Shima Seiki exhibited its line of advanced computerized flat knitting machines. The display ranged from its SSG- and SIG- series conventional shaping machines to its latest MACH2-series high-performance WHOLEGARMENT knitting machines.


SHANGHAITEX 2009 Profile
Name: SHANGHAITEX 2009 (The 14th International Exhibition on Textile Industry)
Period: 12th - 15th June, 2009
Venue: Shanghai New International Expo Centre
Total Area: Approx. 100,000 sq. meters


Exhibit Profile
Booth No.: Hall W1, Booth B01
Booth Area: 504 sq. meters
Displayed: SSG122FC 18G Ultrafine gauge
SSG122FC 16G Ultrafine gauge
SSG122SV 7G WideGauge 4G fabric
NewSES122CS 3G Coarse gauge
SIG122SV 14G 2-system, 14 intarsia carriers
SIG123SV 14G 3-system, 30 intarsia carriers
MACH2X 15L WHOLEGARMENT knitting
MACH2S 12G WHOLEGARMENT knitting
SWG091N 15G Compact WHOLEGARMENT knitting
SDS-ONE Apparel design system
SDS-ONE APEX 3D apparel design system
Shima Network Solutions Production management system
Knit Samples Over 300 displayed


Exhibition Concept

With the world economy in a downturn and the subsequent slowdown of mainstream production within the Chinese knitting industry, SHIMA SEIKI realized that the traditional display of mainstream middle-gauge machines would be futile. As a result SHIMA SEIKI took advantage of its technological resources to present customers with various alternative solutions for maintaining success and profitability for its customers while enduring the current economic crisis. These include production alternatives to supplement diminished mainstream production, and ways to reinforce current production in preparation for eventual economic recovery.



Alternatives to Mainstream Production

・Support of alternative gauges
SHIMA SEIKI displayed its NewSES122CS in 3G, and two SSG122FC machines in 16G and 18G. These extreme ends of flat knitting are areas where SHIMA SEIKI's precision engineering and high quality manufacturing especially shine. Also on display was an SSG122SV 7G machine that demonstrated the use of WideGauge capability for supporting 4G fabrics.

・Support of value-added products
SIG series machines were displayed to demonstrate their superior intarsia capability. Fast knitting speeds and quick carriage returns with the R2CARRIAGE are combined with improved intarsia programming software to maximize efficient use of intarsia carriers for highly productive intarsia knitting. SIG122SV and SIG123SV machines were both displayed in 14G to demonstrate the benefits, or lack thereof, of a third system, depending on what type of pattern a customer wishes to create. A 4-color geometric pattern was knit using 14 intarsia carriers on the 2-system SIG122SV machine in less than 17 minutes. A full-argyle pattern using 30 intarsia carriers was knit on the 3-system SIG123SV in a little more than 27 minutes.

・Support of alternative products
Accessory knitting for gloves, socks, leggings, hats, scarves and so on had been proposed during past exhibitions on SWG041N and SWG061N compact WHOLEGARMENT machines. At Shanghaitex 2009, the SWG091N with a 36-inch (90cm) knitting width was exhibited for the first time in China and demonstrated garment production for small items and children's wear as well as accessory items.


Strengthening of Current Production Base

・Economical and reliable production base
By re-emphasizing the company's commitment to quality manufacturing and its industry-proven innovations, SHIMA SEIKI stressed the importance of its SSG- and SIG-series workhorse machines as sound investments for any customer seeking long-term success and profitability.

・WHOLEGARMENT knit production
The eventual recovery of the world economy will surely see a rebound of demand for knit production in China. An important factor that must be considered in such a situation is the shortage of manual labour. SHIMA SEIKI's pioneering effort in WHOLEGARMENT knitting pays off as the ideal solution by drastically reducing dependence on labour-intensive sewing and linking processes. To this end, SHIMA SEIKI displayed its latest lineup of MACH2X and MACH2S machines that provide over twice the productivity of previous machines.

・Planning and design proposal capability
Many Chinese knitting companies are keen to explore their own potential for planning and design, in order to establish a basis for making product proposals directly to buyers. SDS-ONE and SDS-ONE APEX apparel design systems were used to demonstrate such capabilities, centered around the creation of a "Virtual Brand," as a proposal for initiating SPA-type private-label businesses. SDS-ONE APEX is furthermore capable of 3D design and simulation, for even more accurate evaluation of designs without the need for costly, time-consuming sample making.


New Chinese Website
SHIMA SEIKI took advantage of its spotlight at Shanghaitex 2009 by synchronizing the launch of its new Internet website with Opening Day of the exhibition. The website--whose previous version only supported English and Japanese--now supports 100% of its content in Chinese, an important gesture in demonstrating the company's commitment to the Chinese market. In addition a special SHIMA SEIKI Brand Site visually explains the benefits of choosing SHIMA SEIKI, focusing on the quality, innovation and dedication that is synonymous with the Shima Seiki brand.
The above proposals made by SHIMA SEIKI at Shanghaitex 2009 met with positive reaction from customers seeking new business strategies in economically difficult times. An unexpectedly large number of inquiries reaffirmed SHIMA SEIKI's reputation for high-quality, high-productivity and technologically advantageous knitting equipment.

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