Asmara's journey began in a small office in the beautiful city of Bogor, Indonesia, with a vision to become a professional global fashion company that "cares." 2004 saw the establishment of a second office in India, and today Asmara has four offices in that country. In the last 22 years Asmara has been fortunate to have business partners that have allowed it to expand its operations in South and Southeast Asia, setting up sourcing offices in Bangladesh in 2005, in China in 2006, and in Vietnam in 2007. The company now employs 1,200 people at 17 offices in 12 countries around the world.

Asmara is able to produce a wide range of products through its global sourcing network. They combine the advantages of advanced global producers with those of local manufacturers. Connected in real-time internally, with production partners and with customers, Asmara makes sure everything is transparent, efficient and fast. They have achieved high standards in product quality as well as social conditions, and now they are working to reach climate neutrality. Today, the company claims that 65% of their products are considered sustainable, and that percentage continues to grow. They consider themselves not just as a sourcing agent, but as a service company, they think about what else they can offer their clients in addition to their regular services. They also place importance on being future-ready for their clients, investing in technologies such as 3D, AI, metaverse, traceability tools, and advanced materials.

In the past, design drawings and specifications created by designers were not enough to give management and other team members an accurate picture of a product's design, which led to the creation of excessive physical samples. High priority samples would cause delays for other samples that were already in the works, and excessive sampling was causing disruptions in the supply chain.

After numerous meetings with the marketing and development teams at SHIMA SEIKI, it was discovered that APEXFiz^® would not only reduce the number of physical samples, but its capability to create 3D virtual samples could be used to visualize the customer's image at the concept stage. In addition, data for the knitting machine could be created at the same time for smooth linkage with the production side. Implementing APEXFiz^® has streamlined the design process, reduced the number of physical samples, and improved customer satisfaction.

Asmara plans to expand its knit 3D design services utilizing APEXFiz^® globally as a game-changing solution for reforming the knit industry and for creating a sustainable product development cycle. The company has indicated its intention to introduce APEXFiz^® to its offices in other countries, starting with its office in Turkey.